Our campaign to the target communities was to join the fight in defeating the spread of the virus. Awareness raising for behavioral change is key to fighting COVID-19 pandemic. We developed awareness materials in Hindi and local language focusing on social and behavior change by raising awareness about symptoms and prevention, busting myths, providing information on mental well-being and care at home under lockdown, and encouraging social distancing.

The awareness materials include printed posters and stickers for display, short videos, wall paintings with key messages, door-to-door mimes, weekly community challenges, audios of poems, jingle and folk songs, announcements and interviews. With the help of the awareness materials developed under the campaign #CovidPeVijay, community workers and project staff spread awareness on social distancing, hand hygiene and use of face masks to slow the spread of the virus.